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To see who your target audience is, go to your Profile and click Professional Dashboard.
Then select Accounts Engaged, at the bottom of this page you'll see exactly who your target audience is. Such as the country, city, age group, and gender. You can then use this data to further strengthen your ads.
The most successful ads have a CTA "Call To Action", where you influence the audience to do something. Such as "Comment on this post or Share this post for a chance to win a free tee!" etc. As well as the content is just as important to make the viewer stop scrolling / catch their attention. 3D animations such as mock-ups, logos, etc. are a great choice for ads, you can reach out to us via dm's or email if you're in need of a custom video ad.
Overtime, the ad will eventually stop preforming as good as the first couple of times due to how fast the world moves on. That's why it's important to continue experimenting and generating new content daily to guarantee success for your business.